Dana Webber Design Group is a full-service architectural design firm based in Seattle.
I was tasked with reimagining their brand to better communicate both their high-end, thoughtfully crafted, and technical approach to architecture, as well as reflecting the firm’s hands-on, warm and empathetic nature.
The logotype system, which includes complimentary secondary logos and submarks, works in seamless unison. The logo system consists of a clear, timeless sans-serif typeface, balanced by a thin line. The overall branding reflects DWDG's sophisticated and elegant work, done with confidence and strength. The warm neutral color palette was inspired by both nature and the raw materials used in construction.
The refreshed identity was applied to a new website, stationery suite, totes, and site signs.