Concept design for Java Earth Coffee's brand identity. Java Earth Coffee is a treasured local coffee shop located in North Pacific Beach. The branding design plays off the positivity of the tagline and is built from a voice and tone that is fresh, youthful, and adventurous while remaining modern and simplistic. The brand mark represents both a geometric coffee pant and the letter "J". The exuberant and colorful patterns, created from the geometric shapes in the logo, possess a personality that is full of energy and can be expressed on materials throughout the brand system.