Lyric is a fully integrated virtual healthcare company. In the rebranding of Lyric, their outdated image was reimagined as a modern, but highly approachable brand with traditional roots. Their new and fresh brand identity provokes a renewed sense of trust. Lyric’s brand experience is confident, aspirational, and empathetic, with the primary focus on the user. Lyric’s wordmark was thoughtfully crafted, each rounded letterform working in unison to create a grounded sense of flow and fluidity, reflecting Lyric’s effortless brand experience.