The Bloom Bar is a create-your-own floral arrangement shop with a floral-infused cocktail bar. I created a cohesive branding system with a voice that is modern and chic, yet tastefully rustic to create a balance of the trending and the timeless.
With thoughtful touches, I strived for a unique and eclectic hands-on experience where customers could walk away with not only a buzz and a bouquet, but also inspirational tips on floral arranging and out of the ordinary cocktails. This stemmed (no pun intended) into the creation of the various print pieces to help the audience branch out (again no pun intended). The spiral bounding technique as well as the various organic paper textures, weights, and colors that I implemented, furthered the tangible and informal approach.